Hello everyone~ I am Tian Tian. The reason for email list this article today is that I moved some time ago and moved to the legendary Hema District room. When I went to visit Hema the next day, I spent a huge sum of 258 yuan to open Hema X membership under the shopping guide's "routine".... After a month of membership experience, I found that this huge flower is really fragrant. Before I knew it, I had already earned the membership fee (sheng) back. At the same time, friends who have opened X memberships around them also express their great value. "Box Room" refers to the house within 3 kilometers of the Hema Fresh Store,
ranging from comprehensive stores to small email list sauerkraut shops, all of which are attracting you to become a member through various means. We simply divide the membership model into three categories: 1) Paid membership Paid membership is to lock in the long-term value of customers by packaging the rights for a whole year and paying a one-time fee. The follow-up renewal rate/repurchase rate needs to be guaranteed by enterprises through high-quality services + products. Common paid memberships: Offline supermarkets: Hema x members, Sam members, Costco members Rights and interests:
Aiyouteng video members, Netease vinyl members E-commerce: Jingdong plus members, Taobao 88vip Knowledge Pays: Himalayas, Get ……. 2) Growth members It means that when a customer reaches a certain amount of consumption or the number of times of consumption, they can upgrade the membership level and enjoy the corresponding level benefits. The most common ones like Starbucks members: 3) Stored value member Pre-charge members, recharge a certain amount at one time, and enjoy membership rights. Stored-value membership is also the most favorite form of membership in the catering industry.